Product Marketing Coordinator
About Position
The Product Marketing Specialist position demands experience, detail-oriented work style, flexibility, a can-do attitude, and the willingness to learn new skills. The Product Marketing Specialist will be responsible for moving many projects forward concurrently. Primary responsibilities include managing media and marketing platforms, building upon existing protocols and developing new strategies, and managing internal operations.
Experience in agriculture, sustainability, or a related field is a plus. The Product Marketing Specialist will need to work independently, problem solve regularly, and tackle challenges creatively. You will be expected to quickly take ownership of existing product marketing initiatives and work to mature these efforts to match company needs and growth.
Duties and Responsibilities
Conduct market research within ArchSolar sales verticals
Advance standardized tools for internal sales and marketing use
Create and lead marketing strategies including social media and email campaigns
Manage social media accounts: develop and strengthen content, monitor community engagement, document engagement to inform future campaigns
Maintain company website: create new content, manage website as a whole
Develop initial phases of industry resource blog, including researching topics, outlining articles, and contributing to content writing
Manage CRM for Marketing efforts, Sales pipeline, and reporting purposes
Facilitate onboarding and training of sales team with internal sales and marketing tools
Assist Sales team in cultivation of sales pipeline and streamline proposal generation process
Preferred Experience & Qualifications
Bachelor’s degree required
Proficiency with Google Suite required, experience with online databases a plus
Strong attention to detail, takes pride in their work
Comfortable in a self-directed environment and task-oriented
Excellent verbal and written communication skills
Experience with HubSpot, Salesforce, or related CRM tool
An interest in sustainable agriculture, renewable energy, or a related field
Hours: To be determined, based on availability and experience
Compensation: Commensurate with experience
How to Apply
Send resume, 3 references, and a brief explanation of why you are interested in and qualified for the position to info@archsolar.net